Why Is Search Engine Optimization (SEO) Such A Common Debate Subject

Search engine optimization is one of the very discussed and controversial topics on the internet today. Also, it's one of the very misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering an internet site such that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the stage definition of search engine optimization (SEO) can lead to spirited debates about this is and intent behind SEO.

And so the question maybe asked, exactly why is SEO such a popular and controversial topic that creates so much debate within the SEO community and the typical internet population particularly website owners? Within my humble opinion you can find 6 reasons why Search Engine Optimization (SEO) gets the popularity that it currently enjoys.

1. Targeted Website Traffic - In the event that you ask a large proportion of website owners and people within the SEO industry what is the most crucial factor to an effective website business and/or operation. A big percentage of individuals will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the biggest resource for targeted website traffic on a continuous bases are search engines. On an annually bases stats reveal that around 75% - 80% of most purchases created by individuals on the internet originally started as a result of a research at a research engine and a large proportion of individuals who visit websites usually come via method of a research engine. Numbers so dominate cannot be ignored even by the greatest opponents of internet search engine optimization. Moreover, because SEO is dedicated to optimizing websites for ranking success related to search engines, it's only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the very controversial topics concerning internet website operations. The proponents of SEO can say that it provides a feasible method for websites to be observed searching engines that will be very important to any website desiring traffic on the internet today.

However, opponents disgusted with SEO may also say that many websites achieve high internet search engine visibility without the utilization of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for internet search engine ranking success.

This situation, that has some merit regarding the arguments on both parties, generates heated debates between proponents of SEO and SEO opponents on a continuous bases that will be fought out on a regular bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

To put it simply controversy produces attention and whether you want it or hate it, SEO really does give a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a well known topic.

3. Money - Search engine optimization is a multiple million-dollar business. Search engines generate billions of dollars annually through advertising. Websites earn billions of dollars due to their owners annually via using search engines either through paid advertisements or organic (free) listings searching results.

It's no surprise with billions of dollars on the table on an annually bases that anything that may provide an individual or company a competitive edge in the ultra high pace internet world would have been a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as a vital to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which provides additional awareness of SEO in the commercial world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) could be called a modern version of the wild wild west. Basically just about anything could be said or done since there are no formal set standards for the as a whole.

Therefore, in a genuine sense, no one is truly right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone features a unique set of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. For this reason you've labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there's no SEO industry in its current form and format.

As statistics on an annually bases confirm, nearly all the targeted website traffic on the internet is generated directly or indirectly via search engines and a quite high percentage of internet sales are directly connected to visitors originating from search engines trying to find products and/or services.

With the dominant role that search engines play on the internet and the truth that the success of search engines rely on the capacity to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work with websites tends to greatly help search engines provide what its visitors are looking for that will be top-notch search results.

For this reason, sometimes search engines will give you SEO information and SEO recommendations to its visitors entirely on the search engines. It will help the SEO industry tremendously by placing the in the forefront of the key people that are interested in organic (free) search results which are the internet search engine users trying to find something specific and the web site owners who would like to be found in the internet search engine results.

6. SEO Mystery - Minimal SEO professionals will explain what they do regarding SEO work in detail. Some will give you only a little SEO information, that will be mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books that are sold only explain SEO in an over-all nature. Search engine optimization (SEO) is actually a mystery to the typical website owner and/or people interested in organic internet search engine rankings.

This mystery produces a advanced level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO) click here to continue reading on.